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Understanding 9/11Lisa Soul Of A New Machine
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- Topics
- Apple Inc, Apple Lisa, Apple Lisa, Steve Jobs
- Language
- English
Transcript:
[Narrator]: The Cluttered Desk, Index Card,
file folders, the in-out basket, the calculator.
These are the tools of the office professional's past.
Since the dawn of the computer age, better machines have always meant bigger and more powerful.
But the software could not accommodate the needs of office professionals who are responsible
for the look, shape and feel of tomorrow.
The Decision Makers.
Until now, they have only been visitors to the Information Age.
Today there is a personal office system that presents the
familiar environment of their desktop and combines it with the simple natural ways,
in which professionals do their work
Presenting Lisa, a six...
16-bit dual disk drive personal office system from Apple Computer.
Lisa, integrated software of the common user interface.
Lisa, the next revolution in computing.
[John Couch]: The breakthrough of the Lisa program is the software technology.
The use of graphics to emulate the way an individual works in an office environment
and a software architecture that allows us
to integrate the typical functions of a personal computer:
Word processing,
modeling,
business graphics, database management,
and Datacom.
[Narrator]: Lisa began as the dream of key Apple executives: Steve Jobs,
Mike Markkula and John Couch.
Then Apple had to build it.
[Steve Jobs]: If you sort of dig beneath the surface,
one of the real successes of the Lisa program
was creating an environment where all these crazy people that could really
be very, very successful.
And I guess that's one of the things that Apple's done best.
[Narrator]: Engineer Rich Page pushed for the first critical decision,
the selection of the 16-bit MC68000 as the CPU,
[Rich Page]: Along with 68,000,
one of the things that you have is a larger address capability.
So you're not limited to a smaller amount of memory.
Lisa typically would have upwards of half a megabyte of memory.
[Wayne Rosing]: It was really the only chip that had a sufficient address space,
that we could write programs of this size and have an architecture that would
last us over a period of at least a decade, which we felt was very important.
[Narrator]: The power of the MC 68000 permitted another breakthrough:
the common user interface.
[Bill Atkinson]: On Lisa we make each of the programs have a similar user interface,
so that what you've learned from using one program
carries over and you feel naturally how to use the next.
[Narrator]: A key element in the common user interface is the mouse.
An ingenious cursor positioning device,
it makes using the system as easy as point and press.
[Bill Atkinson]: In the design of Lisa, we chose to use graphical menu
items instead of word commands that you type in,
because it's a lot easier to learn instead of
remembering a whole long list of commands and remembering how to spell each correctly
all of those things,
we just present a picture, a menu of options,
and to choose one, you just point at it with a mouse, and it's real easy to learn.
Take, for example, a graphics editor.
My 10-year-old niece walked up to my machine
and started playing with it and in five minutes she knew
how to use the graphics editor and she stored off her
picture and printed it out.
That's what's so beautiful about Lisa is anybody can use it.
[Narrator]: Lisa is the only personal office system to offer word processing,
electronic spreadsheet capabilities, business graphics, list management,
complex scheduling and graphics editing in one integrated software package.
The bitmap display feature permits the user to choose a multitude of typefaces and
funds and to draw virtually any composition imaginable.
An interactive tutorial program, Apple Guard,
introduces the basic concepts necessary to use Lisa
Because Lisa is such a revolutionary design concept.
Apple built a special sneak room to preview Lisa to corporate executives.
The reaction of the executives?
[John Couch]: An individual from one of the larger corporations, after having viewed Lisa, commented to me:
You know, there's only been two revolutions in the computer industry,
the transistor, the invention of the integrated circuit, and I think I just saw the third.
[Narrator]: The design and construction of Lisa took more than 200 man-years of development,
testing and debugging.
Hundreds of thousands of hours were
dedicated to creating an awesome office system
that would incorporate the simplest and most natural interface ever developed.
More than 30 million Americans and millions more abroad work in offices.
Executives and managers in the accounting, marketing, financial,
engineering and planning professions are the prime targets of the Lisa Marketing Push.
IBM, Xerox, and others appear to be formidable competitors.
But none can match Lisa's innovative, versatile, and low-cost features.
The office is the computer market of the future.
like the personal computer market of 1977.
The office represents an extremely large and untapped market.
Lisa is years ahead, setting the standards for
the future of office software technology.
Lisa will be the flagship of the Apple product line.
The Apple II serves the needs of those who need a small home unit for work or personal use.
The Apple III serves the small business marketplace.
Lisa will address the needs of the knowledge workers,
the corporate executives and professional personnel.
[Bill Atkinson]: You can describe Lisa verbally until you're blue in the face and you won't have nearly the impact,
of letting somebody sit down and play with it.
Once somebody sits down and plays with Lisa, they're hooked.
[Steve Jobs]: This is by far and away the most ambitious technical undertaking that Apple's ever attempted,
and it really is the most massive...
investment of dollars and human resources and really risk.
Since we did the Apple II.
With the Apple II, we had all of $1,300 to lose.
I think what we've done is, again, really put all our chips
back on the table and said, we're willing to fend for ourselves.
We thank the company on this, on what we believe
is the future direction of personal computing.
I think it's fair to say that everyone working on
the Lisa program and everyone outside of the program
and seeing the product wants one, at least one.
[Narrator]: Lisa, Apple's demonstration of its leadership,
in bringing technology to the knowledge worker.
Lisa, the personal office system of tomorrow, here from Apple.
- Addeddate
- 2021-08-22 16:31:10
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- lisa-soul-of-a-new-machine
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- Internet Archive HTML5 Uploader 1.6.4
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- sound
- Year
- 1983
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